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Commercialization Strategy

We have established and intend to pursue future strategic alliances and licensing agreements with pharmaceutical companies to enhance our ability to develop and commercialize our product candidates.


Alliance for Aversion® opioid analgesic products in the U.S., Canada, and Mexico


In October 2007, we entered into a License, Development and Commercialization Agreement, or the Pfizer Agreement, with King Pharmaceuticals Research and Development, Inc., now a subsidiary of Pfizer covering the United States, Canada, and Mexico. Under the Pfizer Agreement, Pfizer will manufacture and commercialize Oxecta® in the United States and develop and commercialize three additional opioid analgesic products utilizing our proprietary Aversion® Technology, including hydrocodone / acetaminophen, oxycodone / acetaminophen and an undisclosed opioid analgesic tablet product.


As of December 31, 2011 we have received an aggregate of $78.5 million in payments from Pfizer, in the form of a $30.0 million upfront cash payment, milestone payments, option fees and reimbursement for research and development expenses, including a $20.0 million milestone fee relating to the receipt of FDA approval of the New Drug Application, or NDA, for Oxecta®. In addition, we are eligible to receive milestone payments based on future regulatory events and product sales achievements, reimbursement for certain research and development expenses and tiered royalties of 5 – 25% on combined annual net sales of all products commercialized under the Pfizer Agreement. Royalty payments commence one year after the first commercial sale of Oxecta®.


Product Portfolio Overview


Our lead product, Oxecta® (oxycodone HCI, USP) Tablets CII, or Oxecta®, was approved for marketing by the United States Food and Drug Administration, or FDA, on June 17, 2011. Oxecta® represents the first immediate-release oxycodone product approved by the FDA that applies our Aversion® technology. Aversion® is a mixture of inactive ingredients incorporated into pharmaceutical tablets and capsules designed to address some common methods of product tampering. Oxecta® is being manufactured and commercialized by Pfizer under our October 2007 license agreement with a subsidiary of Pfizer and was made commercially available by Pfizer on January 23, 2012. We are eligible to receive tiered royalties ranging from 5% to 25% on net sales of Oxecta® pursuant to our agreement with Pfizer commencing in February 2013. The trademark Oxecta® is owned by Pfizer Inc.


In addition to Oxecta®, we have licensed to Pfizer the rights to develop, manufacture and commercialize three other immediate-release opioid products utilizing our Aversion® Technology in the United States, Canada and Mexico, including:

  • hydrocodone bitartrate / acetaminophen tablets;
  • oxycodone HCl / acetaminophen tablets; and
  • an undisclosed opioid analgesic tablet product.


Pfizer is solely responsible for developing and commercializing these products using commercially reasonable efforts.


We believe our Aversion® Technology can also be used to develop and commercialize unique formulations of non-opioid pharmaceutical products associated with abuse and intentional misuse. Our initial non-opioid product candidate is a stimulant product for the treatment of attention deficit disorder.


We are also developing Nexafed™, an over-the-counter, or OTC, immediate-release pseudoephedrine HCl tablet, utilizing our proprietary Impede™ Technology. Pseudoephedrine HCl, or PSE, is a widely-used nasal decongestant available in many non-prescription and prescription cold, sinus and allergy products, including Johnson & Johnson’s Sudafed® product. Our Impede™ Technology is a proprietary mixture of inactive ingredients designed to impede the extraction of pseudoephedrine from tablets for producing methamphetamine or disrupt the direct conversion of PSE in tablets into methamphetamine.